Sign-ups for the Veganuary campaign hit record highs in 2020, with over 400,000 people making the pledge to “go vegan” (nearly doubling the 2019 sign up). Learn more about this rising trend and how ADM’s Vegan Farmhouse Cake Mix* offers your business the opportunity to tap into it.
With vegans and vegetarians looking set to make up a quarter of the British population in 2025, and flexitarians just under half of all UK consumers, UK vegan new product development (NPD) is flourishing, so much so that according to Mintel, in 2019, nearly one in four products launched in the UK carried a vegan claim. Compared to one in six in 2018. And so far in 2020 (months January to November), 16% of ready meals in the UK were plant-based, rising from just 3% in 2018.
So what does this mean for veganism within the bakery sector? The continued growth of vegan claims within the bread category echoes the media buzz around the topic and the wider ‘flexitarian’ trend. – In bread, the UK is the country leading on vegan claims, with a digital share of shelf of 24% in 2019. This is followed by Ireland (20.5%) and Germany (9%).
Although, baked goods is another area to keep in the spotlight and where innovation is set to come. Fully plant-based baked goods (without milk, eggs or butter) is a category with just a few players so far.
The innovative Vegan Farmhouse Cake Mix* from ADM has been formulated with the busy baker in mind, who requires a high quality vegan pre-mix to which they can add additional ingredients – just water, plus (optional) spices and/or fruit – to produce a diverse product range; including, muffins, loaf cakes, sheets and carrot cake. Step by step instructions for our suggested products can be found on our recipe sheets.
The ADM Vegan Farmhouse Cake Mix* (available through-out the Veganuary promotional period only) offers your business the opportunity to meet the demands of today’s health conscious consumers looking for the great taste and texture of a non-vegan cake. Contact your ADM Sales Representative today to order, or email firstname.lastname@example.org.
Take a look our Vegan Trends 2019-2020 download to learn more about the how Veganism is trending globally and within the UK.
Looking for more plant-based protein products?
Consumers want the latest when it comes to alternative proteins that feed their demand for plant-based nutrition, but they also require great taste and texture. When it comes to meat alternative, dairy alternative and other plant-based protein solutions, the experts at ADM have the proprietary consumer insights, proven technical know-how and broad portfolio of ingredients to get the job done right.
Learn more about how ADM can give your business the edge with our plant-based proteins portfolio and expertise for alternative protein to design sustainable and nutritious foods at www.adm.com/products-services/food/proteins or email the ADM Nutrition Team @ ICEU@adm.com
*Product not certified vegan / Product available for a limited time only