Vegetarian, vegan, and free-from eating habits has skyrocketed in the last 3 years with 32% of vegan women and 49% of vegan men transitioned within the past year alone, this indicates that the number of people eating a plant-based diet is rising sharply and shows no signs of stopping.
The pandemic has boosted interest in plant-based foods and claims have grown across all food and drink categories and are poised to follow the growth trajectory of all-natural claims, as consumers associate both with healthy eating and being more environmentally aware. Bakery brands can capitalise by using plant-based claims to respond to consumers’ demands.
The Veganuary campaign has seen approx. 580,000 sign up for 2022 rising from 500,000 in 2021 and 400,000 in 2020 with the UK topping the charts for top sign ups.
*Source: According to Veganuary.com
Vegan indulgence is now a firm part of the sweet bakery offering in the UK, also helped along by the simple fact that indulgence products are frequently intended for sharing with others, e.g. among friends and in the office. By not providing vegan choices, brands are not merely missing out on a handful of vegan customers’ business, but potentially on a much bigger consumer spend courtesy of vegans’ friends, family and co-workers keen on including them in a sharing experience.
With this in mind we welcome the new ADM Vegan Doughnut and Bun Mix to sit alongside the Vegan Chocolate Cake Mix and Vegan Chocolate Fudge Icing Mix. As one base can create a multitude of products, these time-saving, easy-to-use mixes give you the versatility to consistently create a full vegan-friendly range of delicious sweet bakes, achieving baking success time and time again.
Brands are also reacting to consumer demand to make it easier for them to meet their wider dietary goals such as increasing plant based options and enhancing their overall health. This can be seen through the launch of ready-portioned, pre-mixed or pre-prepared health foods and ingredients.
Bakeries have been launching vegan versions of existing products, from sausage rolls, pasties and pies, croissants and pain au chocolat with smaller regional bakeries launching their own versions of vegan sweet and savoury baked goods.
Product code: 4377-16
Product code: 4376-12
Product code: 302-12
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Learn more about our extensive portfolio of Wholesome Nutrition ingredients plus complementary ingredients and key enablers to meet your needs for optimizing taste, texture, nutrition, functionality and cost factors at www.4flour.co.uk and www.wildflavors.com/EMEA-EN/ or email the ADM Milling Team @ firstname.lastname@example.org and the ADM Nutrition Team @ ICEU@adm.com.